Aprilia
Tuareg Rally Unvealing Digital Campaign
A series of commercial videos created for the unveiling of the exclusive Tuareg Rally model during EICMA, the international motorcycle exhibition. Aprilia Tuareg Rally is presented in the unmistakable “race replica” Rally livery—the same that led Jacopo Cerutti to cross the legendary Dakar finish line in first place. Cerutti himself features in the video, as Aprilia Tuareg relives its desert victory in a blend of technology and legacy.
DELIVERABLES
6, 10, 15, 30, and 45-second videos in 16:9, 9:16, and 1:1 formats
CREDITS
Production: Wider
Agency: Punctum
Director: Alessandro Chiarle
DOP: Paolo Fossati
1AC: Jonas Ongaro
2AC: Valentina Chiariello
Steadi Operator: Mirco Passero
Gaffer: Giovanni Sacchi
Electrician: Gaetano Gagliardi
Grip: Filippo Coppola
Starring: Jacopo Cerutti
Photographer: Leda Paleari
Set Designer: Lorenzo Dispensa
Make Up Artist: Elisa Piras
Original Score & SFX: Matteo Parolini
Color Grading: Paolo Fossati
VFX: Wider
Assistant VFX: Cubia
Project Leader: Alberto Brioschi
Producer: Luca Calizzano